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Animals, sports, and family fun: sing-alongs, bloopers, and episodes from the Air Bud universe.
Case Study 02 / Catalog Strategy / Bent Pixels
Air Bud
Account lead at Bent Pixels
May 2024 — May 2026Becoming good shepherds of a classic family film catalog.
Credits
My role on the team.
- Role
- YouTube Strategist at Bent Pixels from May 2024 to October 2025, then Head of Creator Product from October 2025 to May 2026.
- I owned
- Air Bud was my client. As account manager I ran our regular calls with the Air Bud team and led the channel’s packaging, catalog, and monetization strategy.
- The team
- Bent Pixels’ junior editors supported the work with me, in close partnership with the Air Bud Entertainment team.
- Results
- Reflect the team’s combined work during my time on the account.
The channel
Air Bud TV.
Lifetime views
Built across nearly 700 uploads since the channel launched in 2014.
Full movies
A library of family films anyone can watch on YouTube at no cost.
Public channel totals as of September 2026, not results from my time on the account alone.
The brief
How do you care for a classic catalog?
The strategy
Three moves.
Clear, clean packaging
Every thumbnail was rebuilt from the original files and official photos. We made “Free Movie” prominent so viewers knew at a glance the film was free on YouTube.
More ways to watch
We broke films into parts, like Air Bud Part 1, 2, and 3, so families could pick what fit the time they had.
Pup Academy comes home
We brought the former Netflix series to YouTube for free, with compilations and a robust Shorts rollout. The episodes are available in the U.S.
Monetization
Fix the basics.
The biggest lever wasn’t a video. It was the settings behind every video.
Alongside the packaging and catalog work, I reviewed and fixed the channel’s monetization settings, then optimized them across the library.
We also experimented with clips, but getting monetization right made the most immediate difference.
The outcome
Multiplied revenue after the monetization fixes
01
Monetization settings fixed and optimized across the catalog.
02
Films repackaged and reformatted so families could find and watch them more easily.
03
Pup Academy returned to Air Bud and released free on YouTube.
A classic catalog, presented clearly and free for families to enjoy.
Post Time ◆ Exploratory Call
Let’s Talkabout your channel
A free 30-minute call to walk through where you are, where you want to go, and whether I can help.
Or email me directly
contact@michaelcammarere.com