Stronger packaging
Sharper titles and thumbnails gave each upload a clearer reason to click.
Trend response / Only Up
Run the trend until it’s dry.
When a topic showed signs of momentum, we moved quickly. The first Only Up video created a clear signal—and we followed it.
350K+
views on the first upload
3 × 125K+
three follow-ups, each above 125,000 views
All four substantially outperformed the channel’s typical uploads at the time.
Cadence / Experimentation
Keep swinging.
The starting point
Before the climb.
This channel analytics view captures the period just before I joined the team. It gives the outcome a real starting point—not a polished retrospective.
